California white sage is at risk of being endangered…

As the use of white sage has increased globally, so has the concern over its sustainability.

White sage is native to California and [south western] North America, and White sage is increasingly threatened by overharvesting, unsustainable  and mass harvest and export practices carried out by non Indigenous communities & companies.

At Beladoce, we believe in harnessing the power of nature in a way that respectfully honors the earth and its wisdom. Breu Branco is a perfect example of how we can integrate indigenous knowledge and sustainable practices into our daily rituals. 

What is Breu Branco?

Breu Branco is a resin derived from the Protium heptaphyllum, a tree that produces a resin, when harvested sustainably, offers a rich, aromatic scent that is both grounding and purifying. Its also known as Brazilian Frankincense for its similar scent and properties. The resin is typically burned as incense or used to make aromatic oils, and it has been a part of spiritual practices for centuries, used for everything from energy cleansing to attracting positive energy.

Its smoke has been used by the Indigenous peoples of Brazil in rituals for its cleansing properties, clearing negative energies, and purifying the environment. Beyond its physical benefits, Breu Branco also has profound spiritual significance, aligning the body and mind with nature's rhythms.

Breu Branco: A Sustainable Alternative to White Sage

Breu Branco is an exceptional alternative. It offers the same grounding, calming qualities that white sage is known for, but without the environmental impact. The Protium heptaphyllum tree is abundant in the Amazon, and its resin is harvested in a way that does not harm the tree, ensuring that it continues to thrive. It quickly replenishes itself. By using Breu Branco, we support the sustainable practices of local communities and help protect endangered species like white sage.

The Benefits of Breu Branco

Breu Branco is more than just a spiritual tool—it also offers a variety of benefits for your well-being:

• Energy Cleansing: The smoke from Breu Branco resin has a purifying effect, helping to clear negative or stagnant energy from your space. It can be used during meditation, yoga, or simply to refresh the atmosphere in your home or work environment.
• Calming & Grounding: Known for its calming effect, Breu Branco helps to soothe the mind and body, making it a wonderful tool for relaxation and stress relief. Its grounding properties create a peaceful environment, helping you to connect with the present moment.
• Aromatherapy: The rich, smoky scent of Breu Branco is often described as sweet, woody, and earthy. It offers an aromatic experience that promotes clarity, balance, and emotional well-being.

Our Água Amazônica fragrance, for example, incorporates Breu Branco resin to evoke a sense of spiritual cleansing and renewal. Its earthy, resinous notes complement the delicate florals and woods, creating a scent that is both grounding and uplifting.